A collection of brands, ideas, and experiences shaped through creative direction, thoughtful collaboration, and a shared ambition to build something meaningful.

DAVIDS

A modern approach to oral care.

SOCIAL STRATEGY / COMMUNITY / CREATIVE DIRECTION / PARTNERSHIPS / DIGITAL GROWTH

A long-standing creative and marketing partnership supporting the growth of Davids, a premium oral care brand redefining everyday essentials through ingredient integrity, performance, and considered design.

Our work spans organic social strategy, community development, creator partnerships, content production, affiliate marketing, and integrated digital initiatives.

Working alongside internal leadership and specialized agency partners, we've helped shape how the brand communicates, connects, and grows across an evolving digital landscape.

From cultivating relationships with creators and influential voices to supporting TikTok Shop strategy, campaign development, and paid media creative, our role has evolved alongside the business.

THE WORK

Organic Social Strategy & Management
Community Development & Management
Creator & Affiliate Partnerships
TikTok Shop Creative Strategy
Paid Media Creative & Agency Collaboration
Campaign Development
Photography & Videography
SEO Strategy & Support
Brand Collaborations
PR & Experiential Support

EQUO CO.

A destination beyond the salon.

BRAND DIRECTION / CREATIVE PRODUCTION / SOCIAL / PARTNERSHIPS / GROWTH

A comprehensive brand direction and marketing partnership focused on elevating a premium hair salon's identity, digital presence, and customer experience.

Over approximately three years, our work connected creative direction with ongoing marketing execution, developing a cohesive brand experience across digital platforms, campaigns, creator collaborations, and in-person activations.

We led organic social and paid media initiatives, developed photography and video campaigns, established relationships with creators and complementary brands, and supported founder-led storytelling.

The result was a stronger digital presence, an expanding community, and significant business growth during the engagement.

THE WORK

Brand Direction
Creative Strategy
Website Creative Direction
Organic Social Management
Instagram & TikTok
Paid Media Management
Photography & Videography
Founder-Led Content
Creator & Influencer Partnerships
Brand Activations & Events
Editorial Content & Copywriting

VERO LINEAGE

The making of a modern haircare brand.

BRAND IDENTITY / PRODUCT DEVELOPMENT / PACKAGING / CAMPAIGNS / GROWTH

A complete brand-building partnership bringing a premium haircare concept to life through visual identity, product development, packaging, creative production, and digital experiences.

Our work began with establishing the brand's visual language, from typography and color to packaging architecture and art direction.

That foundation extended across the entire consumer experience, including product development support, fragrance direction, website design, campaign imagery, editorial storytelling, and marketing collateral.

As the brand evolved, we developed cohesive creative systems across physical products, e-commerce, social platforms, creator partnerships, and retail initiatives.

THE WORK

Brand Strategy & Visual Identity
Logo, Typography & Color Systems
Brand Guidelines
Product Development & Fragrance Direction
Primary & Secondary Packaging
Website Design & E-Commerce
Photography & Campaign Direction
AI-Assisted Creative Campaigns
Organic Social & Digital Content
Paid Media Creative
Creator & Affiliate Partnerships
PR Gifting & Packaging
Retail Partnership Creative Support

REMEDY HOLISTIC PHARMACY

A more connected approach to wellness.

BRAND DIRECTION / E-COMMERCE / COMMUNITY / EXPERIENCES / SOCIAL

A creative and digital partnership focused on bringing an established holistic wellness destination into a more connected digital environment.

Our work included developing the brand's visual presence, establishing e-commerce capabilities, and creating content and experiences that made holistic and integrative wellness more accessible.

Through social media, educational programming, creator partnerships, and community events, we helped translate the brand's philosophy into meaningful interactions both online and in person.

THE WORK

Brand Identity & Direction
E-Commerce Development
Organic Social Strategy
Paid Media
Influencer & Brand Partnerships
Community Education
VIP Experiences
Wellness Events & Classes
Digital Content & Storytelling

HIGHER POWDER

Product innovation, thoughtfully expressed.

BRAND DEVELOPMENT / PRODUCT INNOVATION / PACKAGING / DIGITAL

An exploration of the relationship between product innovation, design, and brand identity.

From formulation and product development to visual identity, packaging, and digital experiences, Higher Powder reflects a holistic approach to creating a consumer brand.

Every element was considered as part of a connected brand world, balancing function, form, and visual expression.

THE WORK

Brand Positioning
Visual Identity
Logo & Typography
Color System
Product Formulation & Development
Packaging Innovation
Packaging Design
Website Design
Creative Direction

PONARA

Beauty with a lighter footprint.

BRAND DIRECTION / IDENTITY / PRODUCT DEVELOPMENT / PACKAGING

A new expression of regenerative beauty, rooted in thoughtful formulation, intentional design, and a more considered relationship with the environment.

Founded by Crystal Heffner, Ponara brings together skincare innovation, botanical inspiration, and next-generation packaging materials.

Our creative work explores the relationship between product, ritual, and responsibility, developing a cohesive identity across visual design, packaging, product storytelling, and the emerging brand experience.

From typography and color to fragrance direction and packaging development, the brand is being shaped with a focus on thoughtful details and lasting relevance.

THE WORK

Brand Identity & Visual Direction
Logo, Typography & Color Systems
Brand Guidelines
Product Development Support
Fragrance Direction
Packaging Design & Development
Sustainability Messaging
Creative Brand Storytellin